At Queima Diária, I could focus entirely on conducting product discovery. There, I worked alongside UI designers, UX writers and other UX designers, while also working very closely with business, product and development teams as is often necessary and presenting everything directly to the CEO himself. The design team worked on a dual-track agile method, where product discoveries are run separately from deliveries (“sort of” because the company runs on a mix of waterfall and agile).
Initially, my job was mostly focused on the Pay team, which was dedicated to everything checkout and anything else related to conversion. My first few tasks involved reviewing and updating the purchase process, where I revisited an earlier discovery process from a former designer.
We scraped through Microsoft Clarity and Google Analytics to see where misclicks and other points of confusion were being caused by the payment page and designed a new solution, complete with payments via Pix (Brazil’s own payment system that bypasses the need for a credit card).
However, as time went on, I was given tasks like reworking the entire e-mail delivery structure, look-and-feel and event triggers, along with a UI Designer and UX Writer. I also conducted an analysis through Clarity, quantitative research and user interviews to understand what changes were needed on the platform itself and the TV app.
Following on the TV app, a huge restructuring was planned and designed to make it more user-friendly by listening to the users’ complaints, but I left the company before this could see the light of day.